The Team
ABOUT US
We're Google Ads specialists who have optimized 847+ campaigns and managed $2.1M+ in ad spend — exclusively for contractors and home service businesses.
Our Mission
WE EXIST TO ELIMINATE
WASTED AD SPEND.
Most contractors are unknowingly burning 30–60% of their Google Ads budget on clicks that will never convert. We built LeadGenSpecialGuys specifically to fix this — with automation, hourly bid management, and campaign architecture that treats every dollar as accountable.
We don't serve everyone. We work exclusively with home service contractors: HVAC, roofing, plumbing, electrical, landscaping, pool service, and window & door installers. That specialization is why our CPL reductions are as consistent as they are.
Service
Only
Premier
None.
Credentials
THE NUMBERS BEHIND THE RESULTS.
Meet The Specialists
BUILT BY PEOPLE
WHO ONLY DO THIS.
There is no Google Ads department here. Every person on this team works exclusively on paid search for contractors — and has for years.
Former Google account executive who spent 4 years on the inside before leaving to build a better client-side operation. Designed the automated split-testing architecture that forms the core of every account we manage.
Eight years managing Google Ads for service businesses. Personally oversees 120+ active accounts and holds 5 active Google Ads certifications. Known for finding wasted spend others consistently miss on the first audit.
Builds and maintains the automation layer that runs 50+ simultaneous ad variations per client. Scripts every rule that cuts losing ads and scales winners before a human would even notice the data shifting.
Our Principles
HOW WE OPERATE.
Every report shows real numbers — cost per lead, conversion rate, what we changed and why. No performance theater, no vanity metrics, no graphs that look impressive but mean nothing.
We run 50+ ad variations simultaneously and let performance data decide what survives. No gut feel, no creative ego. The market votes. We listen and scale accordingly.
Our 90-day money-back guarantee isn't marketing copy — it's how we ensure we only take on clients we're confident we can help. We don't win unless your CPL goes down.
We serve contractors only. That focus means we understand your industry's seasonality, search intent, and competitive dynamics better than any generalist agency ever could — and our results show it.
Work With Us
READY TO FIND OUT WHAT
YOUR ACCOUNT IS REALLY DOING?
Get a free, no-obligation audit. We'll tell you exactly where your budget is leaking, what we'd change, and what a realistic CPL reduction looks like for your specific market.