Operators, Not Marketers.
We are a small team of paid acquisition specialists who ran SaaS revenue programs before consulting. We report to pipeline targets — not click benchmarks.
Full-time strategists
Pipeline generated
Active accounts
Demo-to-close rate
Built From the
Inside Out
“I acquired LGSG to rebuild it the way I always wished my vendors had operated — CRM-first, revenue-accountable, and honest about what paid acquisition can and cannot do.”
— Brandon Westcott, Chief Strategy Officer
When Brandon Westcott acquired Lead Gen Special Guys in early 2026, the agency had solid account management bones but was missing the RevOps integration layer that separates a great paid acquisition team from an average one. Brandon had spent years on the brand side — running paid programs for Series B and C SaaS companies — and watched agencies deliver polished PDF reports while pipeline numbers flatlined. He acquired LGSG specifically to rebuild it the way he had always wanted his vendors to operate.
The rebuild started with the team. Every existing strategist was evaluated on one criterion: can they read a CRM, understand deal velocity, and make bid decisions based on closed ARR rather than click-through rate? Three of the original strategists stayed. We hired two more with the same standard. Today, every person at LGSG has operated inside a SaaS revenue org before ever setting up a Google Ads account. We do not advertise this as a selling point — it is simply the only way we know how to run a program that matters to a board.
Avg client tenure
14+ months
First-year retention
91%
Your Team
No rotation. No account shuffles. The people you meet on day one are the people running your accounts on day 300.
Brandon Westcott
Chief Strategy Officer
Brandon acquired LGSG in Q1 2026 after 8 years running paid acquisition inside Series B and C SaaS companies. He is the person you talk to on a strategy call — and the person accountable for your program.
Reads 3–5 RevOps post-mortems per week. Considers it required reading.
Aaliya Okonkwo
Sr. Paid Search Strategist
Aaliya managed $4M+ in annual Google spend at a fintech SaaS before joining LGSG. She specializes in search intent mapping and Quality Score architecture at the keyword level.
Once reduced a client CPL by 63% by fixing match types alone. No creative changes. No new audiences.
Jin Park
RevOps Integration Lead
Jin spent 5 years in Revenue Operations at a data infrastructure startup before pivoting into paid acquisition. He owns every CRM integration and attribution model at LGSG.
Speaks fluent HubSpot workflow logic and refuses to use spreadsheets for attribution. Not even once.
Sofia Ramirez
Performance Analyst
Sofia builds the dashboards and attribution models that tell clients which campaigns drove their best deals. She came from analytics engineering, not media buying.
Will not approve a campaign launch if the Looker Studio dashboard is not live first. Hard rule.
Meet the Team.
See the Playbook.
30-minute strategy call. We audit your current accounts live and show you exactly what we would do differently. No pitch deck. No obligation.
Brandon reaches out directly within one business day.