Terms of Service
Service terms, expectations, and responsibilities.
Last updated: February 2026
Service Description
LeadGen Special Guys provides Google Ads campaign optimization services including automated split-testing, bid management, and performance analysis. Our system deploys challenger ad variations, measures results with statistical rigor, and promotes winning variations automatically.
Engagement Process
Our engagement follows a structured process: initial strategy call, campaign audit, optimization plan development, and ongoing management. No work begins until both parties agree on scope, deliverables, and terms. You will receive a clear outline of what to expect before any commitment.
Communication
Primary communication is conducted via email and scheduled calls. We respond to email inquiries within 1 business day. Regular performance reporting is provided as agreed during the engagement kickoff. We believe in transparency — you'll always know what's happening with your campaigns.
Payment Terms
Pricing is discussed during your strategy call and is based on your ad spend level and the scope of campaigns we manage. Services are billed monthly for ongoing engagements. A 30-day written notice is required for cancellation after the initial engagement period. There are no hidden fees or surprise charges.
Google Ads Account Access
We require read-only access to your Google Ads account initially for the campaign audit. Manager-level access is required for active optimization. You retain full ownership of your Google Ads account at all times. All campaign data, ad creative, and performance history belong to you. If our engagement ends, you keep everything.
Results & Guarantees
Past results, including the 47% average CPA reduction statistic referenced on our website, are based on historical client data and are not guaranteed for every engagement. Results vary by industry, competition level, ad spend, landing page quality, and market conditions. We are committed to measurable improvement, but we will never promise specific outcomes we cannot control.
Limitation of Liability
Our liability for any claims arising from our services is limited to the total fees paid by you for our services in the 3 months immediately preceding the event giving rise to the claim. We are not liable for indirect, incidental, or consequential damages, including lost profits or lost data.
Modifications
We may update these terms from time to time. Material changes will be communicated via email to active clients. Continued use of our services after changes are posted constitutes acceptance of the updated terms.
Contact
If you have questions about these terms, contact us at [email protected].