Privacy Policy
How we collect, use, and protect your information.
Last updated: February 2026
The Short Version
We collect the info you give us (name, email, phone, company) when you fill out our forms. We use it to contact you about your Google Ads. We track how you got here (UTM parameters, Google click IDs) to measure our own ad performance. We don't sell your data. Period.
Information We Collect
- Form submissions: name, email, phone number, company name, ad spend range, primary challenge
- Tracking parameters: UTM source, medium, campaign, term, content, and Google click ID (gclid)
- Session cookies for security purposes (CSRF tokens)
- Calendly booking data when you schedule a call
How We Use Your Information
- Contact you about your strategy call and Google Ads optimization
- Improve our own ad targeting and marketing effectiveness
- Analyze our website performance and conversion rates
Third-Party Services
- Calendly — for scheduling strategy calls and managing bookings
- Google Ads — for conversion tracking and campaign attribution
- Cloudflare — for CDN delivery and security protection
Data Retention
Lead data (from the multi-step form) is retained for 2 years.
Contact form submissions are retained for 1 year.
You can request deletion of your data at any time by emailing us.
Your Rights
- Request access to the personal data we hold about you
- Request deletion of your data from our systems
- Opt out of any marketing communications
Contact
If you have questions about this privacy policy or want to exercise your rights, contact us at [email protected].