FREQUENTLY
ASKED

We work exclusively with home service contractors: HVAC, roofing, plumbing, electrical, landscaping, pool service, and window & door installation. No e-commerce, no law firms, no restaurants.

This specialization is why our results are consistent. We understand the seasonality, search intent, and competitive dynamics of the trades market better than any generalist agency — and our 59% average CPL reduction proves it.

After the audit and onboarding call, most clients are fully live within 10–14 business days:

• Days 1–3: Account access review & full audit
• Days 4–8: Campaign restructure & ad creation
• Days 9–12: Tracking verification & QA
• Days 13–14: Go live with active monitoring

Our minimum is $2,000/month in Google Ads spend. However, the split-testing and bid management systems perform best at $3,500+/month, where data volume is high enough to cut losing ads and scale winners quickly.

Below $2,000/month, the economics don't justify the level of management we provide. We'd rather be honest about that upfront than take your money and underdeliver.

A genuine account review by a real specialist — not an automated software scan. We look at:

• Wasted spend by keyword, match type, and audience
• Quality Score issues driving up your cost-per-click
• Competitor keyword gaps you're missing
• Landing page conversion friction points
• A realistic CPL reduction estimate for your specific market

You get a written breakdown and a 15-minute call to walk through it. No charge. No obligation to continue.

Our management fee is a percentage of your monthly ad spend — typically 15–20%, depending on account complexity and budget tier. Exact pricing is discussed on the audit call based on your specific situation.

There is also a one-time onboarding fee that covers the initial account restructure, ad creation, tracking setup, and QA. This is quoted transparently upfront — no surprises after you sign.

No. Month-to-month only. Cancel with 30 days notice — no penalty, no questions asked. We don't believe in trapping clients through contracts. We believe in earning their business every month through results.

Our 94% retention rate isn't because of lock-in. It's because clients who see their CPL drop don't want to leave.

If your cost-per-lead does not decrease within the first 90 days of management, you receive a full refund of all management fees paid. No fine print, no minimum thresholds to qualify, no loophole clauses.

The only condition: your campaigns must stay active and funded at the agreed budget level for the full 90 days. We need data volume and time for the split-testing process to run properly.

You do — always. We request access to your existing account (or help you set one up under your own email and billing). We never create accounts under our umbrella and "rent" them to you.

If you stop working with us, you keep the entire account — all campaigns, all historical data, all conversion tracking. You can hand it to anyone else at any time with zero friction.

Hourly, automatically. Our bid management system adjusts bids throughout the day based on real-time signals — time of day, device, location, and search term performance. No competitor matches this frequency.

On top of automation, your account manager conducts a full strategic review every week — evaluating ad copy performance, keyword expansion, quality score improvements, and budget allocation shifts.

We run 50+ ad variations simultaneously in your account at any given time. Automated rules monitor every variation in real time. When an ad falls below threshold — on cost-per-click, CTR, or conversion rate — it gets paused automatically. Budget shifts toward top performers without human delay.

Most agencies run 2–3 variations and review them monthly. We run 50+ and check them hourly. That's the gap between us and everyone else.

Monthly reporting is standard, and you have 24/7 access to your own Google Ads account for live data anytime. Monthly reports include:

• Cost-per-lead this month vs. last month
• Total leads generated and conversion rate
• What we changed, and why
• What's planned for the next month
• Budget efficiency breakdown by campaign

We also hold a quarterly strategy call to review bigger-picture trends and adjust targets for the next 90 days.

Very little. After onboarding, your main job is to respond to the leads you receive — and respond fast. The biggest variable in lead conversion is speed-to-follow-up. We've seen great lead volume go to waste when response time slips past 5 minutes.

We handle everything on the campaign side. You focus on answering the phone and closing jobs.

Most clients see initial CPL improvement in weeks 3–6 as split-testing accumulates data and cuts poor performers. Significant, sustained improvement typically shows clearly by day 60–90.

Weeks 1–2 are setup and baseline measurement. Weeks 3–6 deliver early wins as automation kicks in. By week 12 you have a fully optimized architecture with proven ad variants at scale.

Our portfolio average is a 59% reduction in cost-per-lead, but results vary by market, competition level, and your starting baseline. Clients coming from poorly managed accounts — high wasted spend, low quality scores — tend to see the largest improvements fastest.

During the free audit, we give you a specific, realistic estimate based on your account's actual data — not a number we invented to win your business.

No — and be skeptical of any agency that claims otherwise. Google Ads lead volume is driven by market demand in your area. We can't control how many people are searching for HVAC repair in Phoenix on a given day.

What we can control — and guarantee — is your cost per lead. When CPL drops, your same budget automatically generates more leads. That's what we're optimizing for.

If your CPL hasn't decreased after 90 days of active management, we refund every dollar of management fees paid. That's the guarantee — complete and unambiguous.

Beyond the guarantee: if at any point you're unhappy with communication, reporting, or strategy, contact your account manager directly. Our 94% retention rate means most concerns get resolved quickly — but we'd rather you speak up than quietly cancel.