From First Call to
Compounding Pipeline.

Audit

We pull your existing account data before we touch anything. Every campaign, every ad group, every audience definition, every attribution configuration across Google, Meta, and LinkedIn. We map your full RevOps stack — CRM, marketing automation, conversion tracking setup — and document the exact data flow from ad click to closed deal.

What we’re looking for: dollar leakage. The budget you’re already spending that’s converting at 3× the CAC it should be. Misconfigured match types bleeding into irrelevant queries. Audience overlaps cannibalizing each other. Attribution windows crediting the wrong campaigns for deals that were already in pipeline. Most accounts have between $8,000 and $18,000 per month in identifiable waste. We find it and we document it.

You receive a written audit document before any retainer conversation. It covers every finding, the estimated monthly waste per issue, and the prioritized fix list. Most clients recover more than their first month’s retainer cost just from the fixes identified in the audit. We want the math to be obvious before you sign anything.

Strategy

Based on audit findings, we build a 90-day acquisition plan with weekly numeric targets for pipeline generated, CPL by segment, and demo-booked rate. You see the math before we spend a single dollar. Every campaign has a thesis — not just a budget line. Every audience has a reason it exists beyond “it’s a Lookalike.”

We model three acquisition architectures against your ICP. If your best deals come from VP-level buyers at 200–500-person SaaS companies, we build one architecture around that. We test it against broader persona targeting and a competitor conquest approach to find which drives the lowest CAC for your specific offer. Most agencies run one architecture. We run three controlled tests with hard spend caps so we know what works before we scale it.

The strategy document includes a week-by-week calendar: spend allocation, expected CPL range per channel, target demo-booked rate, and the signals we’re watching in week one. If we miss the week-two CPL threshold, the document names the adjustment we make — no surprises, no mid-quarter pivots with no explanation.

Build

Campaigns launch in controlled layers. We test three audience architectures against two offer frames with hard spend caps on each cell. No blast-and-hope. No “launch everything and see what works.” Every campaign that goes live has a defined budget, a defined measurement window, and a defined pass/fail threshold before we scale it.

CRM integration goes live in week three. Your closed-won customers start feeding audience models from day one — not after 90 days of running generic lookalikes. Most agencies skip this step because it requires RevOps access. We require it. If we cannot get CRM data flowing into your ad accounts before launch, we will not launch. The data architecture is the foundation. Everything without it is improvised.

Ad creative is built to specification, not aesthetics. We write copy that addresses the specific objections your ICP has at the awareness stage, the consideration stage, and the decision stage. Retargeting creative differs from cold prospecting creative. LinkedIn copy differs from Google Search copy. Every asset is tagged for attribution from day one so we know exactly which creative angles are driving qualified pipeline — not just clicks.

Launch

Full spend turns on. Daily check-ins for the first two weeks. We watch bid landscapes, auction overlap, quality scores, and the demo-booked-to-SQL pipeline in real time — not in a weekly batch report. Our platform monitors bid landscapes every 90 seconds and adjusts spend allocation before the auction window closes. Most agencies run nightly batch jobs. We do not.

You have Slack access to your strategist during business hours. If something moves — a competitor changes their bid strategy, a quality score drops, a creative angle starts pulling at 2× the expected CPL — you hear about it the same day with a clear explanation and a specific action we’re taking. No weekly summary email that reads like a vanity metrics report.

Launch week typically shows the most volatility. Bid landscapes normalize. Quality scores build. Audiences start populating. We set your expectations before day one: the first two weeks are diagnostic, not declarative. We are measuring and adjusting, not declaring victory on any metric until we have statistical significance across at least 50 demo-booked events.

Optimize

We compound. Every week adds new learnings — which keywords drove your best deals, which audiences convert 60 days post-click, which copy angles land with VP-level buyers versus director-level buyers. The account gets smarter with every closed deal your sales team logs. This is why CRM integration is non-negotiable: without it, you’re optimizing for form fills. With it, you’re optimizing for closed ARR.

Monthly 60-minute strategy calls are not performance reviews. They are planning sessions. We bring the data, you bring the business context — new product launches, pricing changes, competitive moves, sales team feedback on lead quality. We adjust the acquisition strategy to match. Every quarter, we rebuild the 90-day plan with updated targets based on what we’ve learned.

Our average client stays 14+ months. Not because they are locked in — our contracts are month-to-month with 30 days written notice. They stay because the numbers keep improving. Month 6 CPL is typically 30–40% lower than month 1 CPL. By month 9, the account is running audiences and bid strategies that are customized to your specific ICP in ways no generic agency playbook could produce.