B2B Paid Acquisition — Google · Meta · LinkedIn (212) 555-0177
Full Case Study

In production — coming soon.

The full write-up is being finalized. Book a strategy call and we’ll walk you through what we changed, what the numbers looked like week by week, and what we’d do differently now.

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Proof of Work

Results Don’t
Lie.

Six accounts across Google, Meta, and LinkedIn. Real pipeline. Real CPL reductions. Real closed ARR. No cherry-picked months. No vanity snapshots. Click any account to get the full breakdown.

$237M+ pipeline generated 94 active accounts 22% demo-to-close rate $12 average CPL
$237M+

Pipeline Generated

across all featured accounts

87%

Avg CPL Reduction

first-party data activation

3.1×

Avg Demo Rate Lift

vs. pre-LGSG baseline

68 days

Median First Closed Deal

from campaign launch

The Accounts

Six Companies. Zero Guesswork.

Click any account to get the full story — what was broken, what we changed, and exactly what moved.

Business analyst reviewing SaaS performance data on laptop dashboard
Google Ads

Nexlify

B2B SaaS — PLG to Sales-Led

$2.1M

ARR pipeline in 6 months

Rebuilt Google campaigns from zero after 14 months of platform agency mismanagement. Audience architecture plus CRM integration unlocked deal-level attribution for the first time.

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Marketing professional analyzing paid acquisition data on laptop screen
Meta Ads

Pipestack

B2B SaaS — Sales Analytics

$19

avg CPL, down from $147

First-party CRM data rebuilt the audience model from scratch. Lookalike seeds from closed-won customers cut CPL by 87% in 45 days without touching the creative.

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Revenue analyst reviewing pipeline charts and acquisition metrics on laptop
LinkedIn + Google

Clarivo

B2B SaaS — Revenue Intelligence

$340K

closed ARR in first 90 days

An $8K/mo retainer returned 42x in closed ARR within 90 days of launch. LinkedIn drove ICP awareness; Google captured the hand-raisers. Every deal attributed.

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Professional reviewing Google Ads and LinkedIn campaign data on laptop
Google + LinkedIn

Routeflow

B2B SaaS — Logistics Tech

3.8×

demo-booked rate increase

Keyword segmentation by buyer role — ops vs. VP — drove a 3.8x lift in demo-booked rate in the first 60 days. No creative changes. Just cleaner targeting.

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Strategist analyzing paid media performance data with financial graphs
Meta Ads

Vaultix

B2B SaaS — Security Compliance

54%

CAC reduction in 90 days

Meta exclusion lists built from CRM data eliminated waste spend on non-ICP traffic. Pipeline grew 280% year-over-year while CAC dropped more than half. Same budget.

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Digital marketer reviewing campaign analytics data on laptop with notebook
Google Ads

Demio

B2B SaaS — Webinar Platform

18%

demo-to-close rate achieved

Search intent segmentation by job title and company size filtered out low-intent signups. Sales team close rate lifted from 7% to 18% in 120 days because the leads were qualified.

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The Shift

What Changes When We Take Over

These are the metrics we move on every account. Aggregated across the six featured companies.

Metric Before LGSG After LGSG
Average CPL $89–$147 $12–$19
Demo-to-Close Rate 6–9% 18–22%
Pipeline Generated / Month $120K avg $940K avg
Attribution Depth Click-only Closed ARR
CRM Integration None Bidirectional sync
Reporting Format Monthly PDF Live dashboard

Aggregated across 6 featured accounts. Individual results vary by market, spend level, and sales cycle length.

See Where You Fit

Which Account
Looks Like Yours?

30-minute strategy call. We audit your current accounts live, show you where the budget is leaking, and walk through which of these case study patterns applies to your situation.

Brandon reaches out directly within one business day.

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