What We Do

GOOGLE ADS
SERVICES

Automated optimization, conversion-focused bidding, and transparent reporting — engineered to drive the lowest cost-per-lead your budget allows.

✓ Google Premier Partner ✓ No Long-Term Contracts ✓ 90-Day Money-Back Guarantee

Four Levers. One Outcome.

Every service below is running for your account, simultaneously — not as optional add-ons.

AUTOMATED SPLIT-TESTING

We run 50+ ad variations simultaneously — different headlines, descriptions, calls-to-action, and landing page combinations. Losing variants are cut automatically. Winners are scaled without delay. No waiting on monthly reviews.

  • 50+ live ad variants per campaign at any time
  • Automated loser elimination (no manual review lag)
  • Headline, description, and extension rotation
  • Landing page variant tracking and conversion mapping
  • Continuous replacement of eliminated variants with new tests
Always Active
Live Variant Performance
Active
Variant A — "Emergency HVAC Repair"
$48 Winner
Variant B — "Affordable AC Service"
$119 Cut
Variant C — "Same-Day HVAC Tech"
$61 Scaling
Variants eliminated this month 23

Avg. CPL reduction from split-testing alone: ↓ 43%

CONVERSION-FIRST BIDDING

Google's Smart Bidding optimizes for impressions. We optimize for qualified leads — adjusting bids hourly based on what's actually converting, not what the algorithm guesses might convert. Every dollar chases your lowest CPL.

  • Hourly bid adjustments across all active campaigns
  • Device, location, and time-of-day bid layering
  • Negative keyword mining every 48 hours
  • Search impression share monitoring and gap fills
  • Quality Score improvement tracking per keyword
Hourly Optimization
Bid Adjustment Log — Today
Monitoring
6:00 AM — Morning demand spike ↑ +22% bids
10:00 AM — Low conversion window ↓ −18% bids
2:00 PM — Peak lead period ↑ +31% bids
Wasted clicks blocked today 47
Est. budget saved $284

Avg. ROAS improvement from bid management: ↑ 2.8×

CAMPAIGN ARCHITECTURE

Most agencies inherit broken account structures and patch them. We rebuild from the foundation — correct campaign types, tightly themed ad groups, match-type strategy, and a negative keyword architecture that stops money from bleeding out on day one.

  • Full account audit and structural rebuild in week one
  • Single keyword ad groups (SKAG) for maximum quality score
  • Separate campaigns by service line, intent tier, and geography
  • Remarketing campaign layer with custom audience segments
  • Conversion tracking implementation and verification
Strategic Foundation
Account Structure Snapshot Week 1 Rebuild
Campaigns built 6
Ad groups structured 34
Negative keywords added 218
Wasted spend stopped — Day 7 $1,900
Quality Score lift (avg.)
4.1 → 7.8 ↑ 90%

Higher Quality Score = lower CPC = more leads for same budget

TRANSPARENT REPORTING

Real numbers every month — not dashboards engineered to look good. You see cost per lead, conversion rate, what changed, what we tested, and what we're doing next. No vanity metrics. No surprises. A strategist is on the call with you.

  • Monthly briefing call with your dedicated account manager
  • Cost-per-lead tracking for every campaign and ad group
  • Split-test results: what we tested and what won
  • Budget utilization and efficiency report
  • 90-day rolling CPL trend with forward-looking forecast
Monthly Briefings
March Report — HVAC Co. Month 3
Cost per Lead
$63 ↓ 66%
Monthly Leads
38 ↑ 217%
Conversion Rate
7.4% ↑ 252%
ROAS
4.8× ↑ 243%

Same $3,800/mo budget · 90-day results

How It Starts

FROM AUDIT TO RESULTS
IN FOUR STEPS.

No long onboarding. No 60-day ramp-up period. We move fast because every day your budget bleeds is a day we haven't fixed it.

Free Audit

We tear into your Google Ads account — finding wasted spend, missed keywords, structural issues, and the exact dollar amount you're leaving on the table. No cost, no commitment.

Strategy Build

Your dedicated account manager builds the campaign architecture, keyword framework, and split-test plan. You approve it. We launch it. Usually within 5 business days.

Launch

50+ ad variants go live. Conversion tracking verified. Bid rules activated. From this moment, your account is being monitored and adjusted every single hour of every business day.

Optimize

Losers get cut. Winners get budget. Bids shift hourly. A new batch of test variants enters the rotation. By day 90, your CPL is lower — or you get your money back.

See the Full Process →

Who We Serve

BUILT FOR HOME SERVICE
CONTRACTORS.

Google Ads for home services is a specialized game. Seasonal demand swings, geographic targeting, emergency intent keywords — we've optimized campaigns in every vertical below.

HVAC

Avg. CPL reduction: ↓ 66%

Roofing

Avg. CPL reduction: ↓ 51%

Plumbing

Avg. ROAS lift: ↑ 3×

Electrical

Avg. leads lift: ↑ 288%

Landscaping

Avg. ROAS lift: ↑ 283%

Pool Service

Avg. call volume: ↑ 4×

Windows & Doors

Avg. wasted spend: ↓ $2,200/mo

Your Vertical?
Get a Free Audit
90
Day Guarantee
IF WE DON'T LOWER YOUR CPL IN 90 DAYS, YOU GET A FULL REFUND.

No questions. No fine print. No "results may vary" disclaimer. If your cost-per-lead doesn't decrease within 90 days of us managing your account, we return every dollar of our management fee. We put our money where our metrics are.

Free · No Obligation

READY TO STOP PAYING TOO MUCH PER LEAD?

In 15 minutes, we'll show you exactly how much you're overpaying — and what a realistic CPL looks like for your market, your budget, and your service type.

Full Google Ads account audit Competitive CPL benchmark for your vertical Projected CPL after LGSG management Zero commitment — ever
4.2×
Avg. ROAS Lift
Across active portfolio
94%
Client Retention Rate
Results keep clients
$2.1M+
Ad Spend Managed
Every dollar tracked